THE REVERSO STORIES BANGKOK TIMELESS STORIES SINCE 1931

THE REVERSO STORIES

A TIMELESS STORY IN FOUR CHAPTERS

Story of an Icon
The journey begins with by retelling the tale of the Reverso’s origins through rarely seen archive materials and heritage documents from the Jaeger-LeCoultre collection, and a selection of milestone Reverso watches, from the first 1931 model to the latest Reverso Tribute piece.

Story of Style & Design
Examine the Art Deco roots of the Reverso. Visitors will discover how, following the principles of Art Deco design, the distinctive rectangular form of the watch was dictated by the original concept – that the case should flip over. 

Story of Innovation
Explore how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement. 

Story of Craftsmanship
The story celebrates the skills of Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages.

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Booking

THE REVERSO STORIES BANGKOK

Duration
30 mn
Price
Free of charge
Participants
6
Languages
English
Available countries
Thailand
Level
Novice
Location
Siam Paragon Jaeger-LeCoultre Boutique
Address
Crystal Court, M floor. Siam Paragon Shopping Centre

From the 22nd to the 28th of June at Jaeger-LeCoultre Siam Paragon Boutique, discover a fascinating Reverso collection tracing the history of this iconic model, leading you on a journey through more than 90 years of timeless modernity.