THE REVERSO STORIES MÜNCHEN TIMELESS STORIES SINCE 1931
THE REVERSO STORIES
A TIMELESS STORY IN FOUR CHAPTERS
Story of an Icon
The journey begins with by retelling the tale of the Reverso’s origins through rarely seen archive materials and heritage documents from the Jaeger-LeCoultre collection, and a selection of milestone Reverso watches, from the first 1931 model to the latest Reverso Tribute piece.
Story of Style & Design
Examine the Art Deco roots of the Reverso. Visitors will discover how, following the principles of Art Deco design, the distinctive rectangular form of the watch was dictated by the original concept – that the case should flip over.
Story of Innovation
Explore how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement.
Story of Craftsmanship
The story celebrates the skills of Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages.
Booking
THE REVERSO STORIES MÜNCHEN
- Duration
- Up to an hour
- Price
- Free of charge
- Participants
- 6
- Languages
- German / English
- Available countries
- Germany
- Level
- Novice
- Location
- Jaeger-LeCoultre Boutique
- Address
- Maximilianstraße 24, 80539 München
From June 6th to July 13th at München Jaeger-LeCoultre Boutique, discover a fascinating Reverso collection tracing the history of this iconic model, leading you on a journey through more than 90 years of timeless modernity.