THE REVERSO STORIES POP-UP NEW YORK CITY - HUDSON YARDS
THE REVERSO STORIES
DISCOVER THE TIMELESS STORIES OF REVERSO
Jaeger-LeCoultre pays tribute to the Reverso's history through an immersive Pop-Up held in New York City at the heart of Hudson Yards, from December 6th to 15th 2024. More than a watchmaking event, The Reverso Stories will offer you a deep dive journey into Art Deco with culinary, artistic and craftsmanship experiences.
THE REVERSO STORIES
The Reverso Stories explores the creative and cultural universe of this exceptional design on a journey retracing more than 90 years of timeless modernity. This exhibition presents a selection of carefully curated models from the legendary Reverso collection to take visitors into the world of fine watchmaking. Exceptional Reverso timepieces presented at the venue are showcasing La Grande Maison unique know-how and craftsmanship. At the heart of the Pop-Up, you will discover two artistic collaborations under Jaeger-LeCoultre’s Made Of Makers programme.
ALCHEMY OF TIME
A unique olfactory experience building a parallel between the precision in haute perfumery and watchmaking. This year, Jaeger-LeCoultre unveils its latest collaboration under the Made of Makers programme with three exclusive olfactory signatures for La Grande Maison created by acclaimed French perfumer Nicolas Bonneville. The Scent Artist created three olfactory signatures that collectively capture the identity of Jaeger-LeCoultre while each expresses a particular aspect of its story.
THE GOLDEN RATIO
A multi-media installation named Origin by Yiyun Kang. Under Made Of Makers programme, Yiyun Kang is one of the most talented Korean digital media artists in today’s international art scene, as well as a highly respected teacher and researcher. Origin is a tribute to the ubiquity of the Golden ratio in the world around us. Through its narrative, it builds a parallel between the symmetry in nature and the geometry of Art Deco design.
THE NOMADIC 1931 CAFÉ
Inspired by the Reverso design codes, the Nomadic 1931 Café will serve to all visitors throughout the day complimentary beverages upon availability, for the most delicious break.
Booking
THE REVERSO STORIES POP-UP
- Duration
- 30 minutes
- Price
- Free of Charge
- Participants
- 40
- Languages
- English
- Available countries
- USA
- Level
- Novice
- Location
- Hudson Yards - Public Square and Gardens
- Address
- 30 Hudson Yards, New York 10001
Join us to celebrate the creative and cultural universe of the exceptional Reverso design within a journey retracing more than 90 years of timeless modernity. The Reverso Stories exhibition presents a selection of carefully curated models from the legendary Reverso collection to take visitors into the world of fine watchmaking.
In a dedicated space, Jaeger-LeCoultre unveils its latest collaboration under the Made of Makers programme with three exclusive olfactory signatures for La Grande Maison created by acclaimed French perfumer Nicolas Bonneville. Through this collaboration, the Scent Artist has interpreted the Maison’s olfactory identity with a portfolio of original fragrances each expressing a particular aspect of its story. Under Made Of Makers programme, Yiyun Kang one of the most talented Korean digital media artists, created the multi-media installation named Origin, a tribute to the ubiquity of the Golden ratio building a parallel between the symmetry in nature and the geometry of Art Deco design.