THE REVERSO STORIES DISCOVERY WORKSHOP WATCHES & WONDERS GENEVA 2025
WATCHES & WONDERS GENEVA
THE REVERSO STORIES
In 1931, Jaeger-LeCoultre launched a timepiece destined to become a timeless design of the 20th century: the Reverso. Today, more than 90 years after it was born, the Reverso continues to epitomise the spirit of modernity that inspired its creation.
THE REVERSO DISCOVERY WORKSHOP
The Reverso Discovery Workshop explores the origins of the Reverso case – from its Art Deco lines to its ingenious swivelling mechanism – then traces its evolution through the decades, as a canvas for artistic expression and a home to high-watchmaking complications.
Participants will deep dive into the Reverso archives and go hands-on with a variety of models. Finally, guided by an expert from the Manufacture, they will take on the unique challenge of assembling a Reverso case – a fascinating test of dexterity and patience.
1931 CAFÉ
Following the Reverso Discovery Workshop, you will be offered an exclusive experience at the 1931 Café where you will discover the four chocolate delights the Chocolate Craftsman Mathieu Davoine created for La Grande Maison.
Joining Jaeger-LeCoultre Made of Makers program, Mathieu Davoine pays homage to the origins of the Reverso by taking visual inspiration from the world of polo and to the home of our Manufacture by incorporating ingredients from the Vallée de Joux.
Booking
THE REVERSO DISCOVERY WORKSHOP
- Duration
- 1 hour 30 minutes
- Price
- 70 CHF
- Participants
- 8
- Languages
- English
- Available countries
- Switzerland
- Level
- Novice
- Location
- Geneva Palexpo - Jaeger-LeCoultre
- Address
- Route François-Peyrot 30, 1218 Le Grand-Saconnex
THE REVERSO DISCOVERY WORKSHOP
Guided by an instructor and a technical expert from our Manufacture, you will discover how the Reverso design was conceived, why its case flips over and what made the design so technically challenging. You will trace its evolution through landmark historic pieces to the current collection.
Our experts will reveal secrets of the patented swivelling mechanism and other innovations that have made the watch so distinctive throughout its more than 90-year history. You will become fully immersed in the Reverso universe by going hands-on with various pieces and by trying your hand at assembling several pieces of a Reverso case.
1931 CAFÉ
Following the Reverso Discovery Workshop, you will be offered an exclusive experience at the 1931 Café where you will discover the four chocolate delights the Chocolate Craftsman Mathieu Davoine created for La Grande Maison.
BOOKING
This booking will only grant the access to the Discovery Workshop within Jaeger-LeCoultre booth at Watches & Wonders Geneva. To access the fair please purchase a ticket: The Event - Watches and Wonders Geneva 2025
Plan to arrive 15 minutes before the time indicated on your reservation.