THE REVERSO STORIES JAEGER-LECOULTRE – Place Vendôme Mall Qatar

Jaeger-LeCoultre pays hommage to the genesis of the Reverso in Place Vendôme Mall Qatar, from October 18th to 30th, you will discover the latest novelties from new aesthetic interpretations of existing models to entirely new calibres, expressing each of the four Chapters of The Reverso Stories: The Story of an Icon, The Story of Style & Design, The Story of Innovation and The Story of Craftsmanship.

THE STORY OF AN ICON
From its fabled origin – an idea conceived on a polo field in India in 1930 – the Reverso has become an icon in the truest sense of the word.

THE STORY OF STYLE & DESIGN
A design of rare longevity, with its unique reversible case, pure Art Deco lines and balanced proportions, the Reverso has remained eternally modern through more than 90 years of shifting tastes, social change and advancing technology.

THE STORY OF INNOVATION
Explores how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement. 

THE STORY OF CRAFTSMANSHIP
Reveals how Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters have unleashed the full potential of the Reverso as a canvas for artistic expression.