THE REVERSO STORIES POP-UP Dubai Design District

Jaeger-LeCoultre brings The Reverso Stories to Dubai Design Week from November 4 to 16, 2025. Inspired by Dubai's design and innovation spirit, this immersive experience in the heart of the city's creative district invites visitors to explore the cultural and artistic universe of Reverso: a multi-sensory journey combining watchmaking, artistic and culinary experiences, while discovering Maison's latest creations, expressing each of the four Chapters of The Reverso Stories.

Jaeger-LeCoultre brings together three artistic collaborations under Made of Makers™ programme: Olivecoat, Nina Métayer, and Abdalla Almulla expanding the dialogue between horology and art through different creative visions.

THE WEBCOMIC BY OLIVECOAT

Guided by creativity and authenticity, Olivecoat's storytelling invites visitors to engage and interact with key moments in Reverso's history.

1931 CAFÉ BY NINA METAYER

The 1931 Café invites visitors to pause and savour a refined selection of pastries created by the World's Best Pastry Chef 2024, Nina Métayer.

ART INSTALLATION BY ABDALLA ALMULLA

At the heart of the Pop-up, Abdalla Almulla presents '30 Sunsets', the art installation elegantly interprets the Golden Ratio: the divine proportion that inspires art, architecture, and the design of Reverso.