1931 POLO CLUB JAEGER-LECOULTRE – GINZA NAMIKI BOUTIQUE EXHIBITION

Jaeger-LeCoultre pays homage to the universe behind Reverso’s iconic design at the Ginza Namiki Boutique from November 6 to November 30. Since 1931, discover how the Reverso has embodied cultural change and captured the disruptive spirit of its time, through its iconic swivelling case, with the latest novelties from new aesthetic interpretations of existing models to entirely new calibres, expressing each of the four Chapters of The Reverso Stories: The Story of an Icon, The Story of Style & Design, The Story of Innovation and The Story of Craftsmanship.

THE STORY OF AN ICON
From its fabled origin – an idea conceived on a polo field in India in 1930 – the Reverso has become an icon in the truest sense of the word.

THE STORY OF STYLE & DESIGN
A design of rare longevity, with its unique reversible case, pure Art Deco lines and balanced proportions, the Reverso has remained eternally modern through more than 90 years of shifting tastes, social change and advancing technology.

THE STORY OF INNOVATION
Explores how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement. 

THE STORY OF CRAFTSMANSHIP
Reveals how Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters have unleashed the full potential of the Reverso as a canvas for artistic expression.