THE REVERSO STORIES BANGKOK - ICONSIAM BOUTIQUE OPENING
TIMELESS STORY SINCE 1931
THE REVERSO STORIES
Jaeger-LeCoultre is pleased to invite you to discover The Reverso Stories Travelling Collection in Bangkok at the newly opened Boutique ICONSIAM from July 15 to 19, 2026.
A unique opportunity to discover the Maison’s latest novelties and homage to the universe behind Reverso’s iconic design unveiled in the four chapters of The Reverso Stories:
THE STORY OF AN ICON
From its fabled origin – an idea conceived on a polo field in India in 1930 – the Reverso has become an icon in the truest sense of the word.
THE STORY OF STYLE & DESIGN
A design of rare longevity, with its unique reversible case and pure Art Deco lines, the Reverso has remained eternally modern.
THE STORY OF INNOVATION
Explores how the Reverso embodies Jaeger-LeCoultre’s inventive quest for technical advancement.
THE STORY OF CRAFTSMANSHIP
Reveals how Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters have unleashed the full potential of the Reverso.
Booking
THE REVERSO STORIES - ICONSIAM BOUTIQUE OPENING
- Duration
- 45 min
- Price
- Free of Charge
- Participants
- 6
- Languages
- Thai / English
- Available countries
- Thailand - Bangkok
- Level
- Novice
- Location
- Jaeger-LeCoultre - ICONSIAM Boutique
- Address
- Unit no. M15/2, M Floor – ICONSIAM Shopping Center, Charoennakorn Road, Klongsan, Bangkok 10600
Jaeger-LeCoultre is pleased to invite you to discover The Reverso Stories Travelling Collection in Bangkok at the newly opened Boutique ICONSIAM from July 15 to 19, 2026. A unique opportunity to discover the Maison’s latest novelties and homage to the universe behind Reverso’s iconic design.
Since 1931, discover how the Reverso has embodied cultural change and captured the disruptive spirit of its time, through its iconic swivelling case, with the latest novelties from new aesthetic interpretations of existing models to entirely new calibres, expressing each of the four chapters of The Reverso Stories.