THE REVERSO STORIES BOUTIQUE ZURICH TIMELESS STORIES SINCE 1931
A UNIQUE AND PERSONAL DESIGN
THE REVERSO STORIES BOUTIQUE EXHIBITION ZURICH
Engraving transforms a Reverso from a fine watch into a unique piece, a highly personal reminder of a meaningful story. Starting with an idea or even a sketch, the possibilities of customization are infinite as the skills of the designers and engravers at Jaeger-LeCoultre’s Manufacture.
To pay tribute to its craftmanship expertise, the Maison is proud to announce its latest collaboration with the innovative lettering artist Alex Trochut. Inspired by the architectural identity of New York and the Maison’s strong Art Deco heritage, Alex has crafted a bespoke signature alphabet for La Grande Maison: the 1931 Alphabet, which embodies the Maison’s values of creative, precision and expertise.
We are glad to invite you to our Jaeger-LeCoultre Boutique in Zürich, showcased by Alex Trochut 1931 Alphabet Christmas decoration, to participate in the creation of a unique personal design during an incomparable and unforgettable experience.

Booking
THE REVERSO STORIES ZURICH
- Duration
- 1 hour
- Price
- Free of charge
- Participants
- 3
- Languages
- English, German, French
- Available countries
- Switzerland
- Level
- Novice
- Location
- Jaeger-LeCoultre Boutique Zurich
- Address
- Bahnhofstrasse 32 - 8001 Zürich, Switzerland
Book a private visit that will take you through the creative and cultural universe of Reverso through four themes.
As viewing slots are limited, visitors are invited to present themselves on time and to show their confirmation email upon arrival.
Slots will be released if visitors do not show up within 15 minutes from their appointment time.