THE REVERSO STORIES ZURICH DISCOVER THE TIMELESS STORIES OF REVERSO

Jaeger-LeCoultre presents a pop-up exhibition about the history of the Reverso in Zürich, Switzerland from October 20th to October 30th 2023. 

REVERSO EXHIBITION

The Reverso Stories explores the creative and cultural universe of this exceptional design through four themes, on a journey retracing 90 years of timeless modernity. This exhibition presents a selection of carefully curated models from the legendary Reverso collection and takes visitors on a journey into the world of fine watchmaking. 

ORIGIN BY YIYUN KANG

Jaeger-LeCoultre presents Origin, a newly commissioned artwork by Korean digital media artist Yiyun Kang. Presented in a very large three-dimensional screen that has been purpose-built for installation in public spaces, Origin is a tribute to the ubiquity of the Golden Ratio in the world around us. Through its narrative, it builds a parallel between the symmetry in nature and the geometry of Art Deco design.

1931 CAFE - A JOURNEY THROUGH TIME

Visit our 1931 Café - a tribute to the Reverso as an Art Deco design icon. Jaeger-LeCoultre invites guests to indulge in the flavours of the season, a unique opportunity to fully immerse yourself in the style and ambience of the era in which the Reverso was born. 

THE WINTER GARDEN 

Part of the Made of Makers program, Digital Artist Brendi Wedinger pays a vibrant homage to Jaeger-LeCoultre, embracing nature’s virtuosity and capturing the beauty of the Vallée de Joux’s flowers in three new floral creations. Pick your flowers from our Winter Garden inspired by the nature surrounding the Manufacture to create a timeless flower arrangement.