THE REVERSO STORIES DUBAI DISCOVER THE TIMELESS STORIES OF REVERSO

Join us from January 27th to February 18th 2024 at Jaeger-LeCoultre Dubai Mall Boutique, on a journey through 90 years of timeless modernity. 
The Reverso Stories explores the creative and cultural universe of this exceptional design through four themes.

THE STORY OF AN ICON
The journey begins with the Story of an Icon, retelling the tale of the Reverso's origins through rarely seen archive materials and heritage documents from the Jaeger-LeCoultre collection, and a selection of milestone Reverso watches, from the first 1931 model to the latest Reverso Tribute piece.

THE STORY OF STYLE AND DESIGN 
Visitors will discover how, following the principles of Art Deco design, the distinctive rectangular form of the watch was dictated by the original concept – that the case should flip over. 

THE STORY OF INNOVATION
Explores how the Reverso embodies Jaeger-LeCoultre's eternally inventive quest for technical advancement.

THE STORY OF CRAFTSMANSHIP
Celebrates the skills of Jaeger-LeCoultre's enamellers, gem-setters, engravers and guilloche masters, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages.

WATCHMAKING EXPERIENCE

We also invite guests to discover a traditional decoration technique, Perlage, also called circular graining, by practicing it at the Boutique with the help of an ambassador from Jaeger-LeCoultre. This finishing technique consists of juxtaposing small circles to embellish the movement's main plate, for example. The gesture must truly be mastered since, depending on the pressure exerted, the final rendering of the pearls may be different.