THE REVERSO STORIES EXHIBITION AND 1931 CAFE VISIT TIMELESS STORIES SINCE 1931

The journey begins with the Story of an Icon, retelling the tale of the Reverso’s origins through rarely seen archive materials and heritage documents from the Jaeger-LeCoultre collection, and a selection of milestone Reverso watches, from the first 1931 model to the latest Reverso Tribute piece.

A Story of Style & Design examines the Art Deco roots of the Reverso. Visitors will discover how, following the principles of Art Deco design, the distinctive rectangular form of the watch was dictated by the original concept – that the case should flip over. 

A Story of Innovation explores how the Reverso embodies Jaeger-LeCoultre’s eternally inventive quest for technical advancement. 

The Story of Craftsmanship celebrates the skills of Jaeger-LeCoultre’s enamellers, gem-setters, engravers and guillochage masters, revealing how they have unleashed the full potential of the Reverso as a canvas for artistic expression and personalised messages.

At the heart of the exhibition, visitors will discover Spacetime, a new art installation specially commissioned by Jaeger-LeCoultre from American artist Michael Murphy. Through this work, the artist explores the relationship between the physical dimension of space and the dimension of time.

Finally, the 1931 Café welcomes you in an Art Deco setting to taste a selection of pastries signed by the distinguished pastry chef Nina Métayer.